What does search engine optimization mean to your law firm?
SEO is defined in many ways across the web but here is one way we prefer to describe it:
A system where web pages are programmed and adjusted to be attractive to search engines, thus resulting in high rankings on specifically targeted search terms. SEO is done both on page and off page.
What is on page optimization?
These are the factors that the website owner or webmaster has control over. Some examples of these are as follows:
ALT Tags, URL strings, Anchor Text, Title Tags, Meta Tags, and Meta Descriptions.
What is off page optimization?
The factors that you as a legal website owner have no control over are off page optimization. Incoming links are the single most important factor of off page optimization.
What are search engines using to rank websites?
Although there are hundreds of factors Google actually uses in their algorithm, here are a few we feel are absolutely critical:
- On Page Keyword Usage
- Domain Trust/Authority
- Anchor Text in External Links
- Quality/Quantity of your Inbound Links
- Raw Page Rank
Choose Benchmark Law Firm Marketing as your SEO Professionals
Benchmark knows that both technical and creative elements are required to improve your law firms website traffic and increase search engine awareness. SEO not only builds search engine -friendly websites but creates a user-friendly environment for the visitors. We can help you achieve these goals so don’t wait, call us today!